The Viagra story. Introduction.
An interactive resource for 14 to 16 year old biology students about developing of Viagra and how it targets enzyme action to treat ED. ... The Viagra phenomenon ... In this electronic resource (e-source), we'll use the Viagra™ story to show how a medicine is designed, developed and produced.
Viagra: A Success Story for Rationing?
The launch of viagra in 1998, with a fanfare of publicity orchestrated by its maker Pfizer, prompted both consternation and perplexity among policy-makers worldwide. Here was a new drug for the treatment of erectile dysfunction (ED), which threatened the budgets of health care systems and insurers.
Viagra: A Success Story for Rationing?
The 1998 launch of Viagra prompted widespread fears about the budgetary consequences for insurers and governments, all the more so since Viagra was only the first of a new wave of so-called lifestyle drugs. The fears have turned out to be greatly exaggerated.
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